CartonomyReaching a new market
A platform for group shopping approached us for help pushing into a B2B market. We helped Cartonomy modify their existing branding and messaging strategy from a B2C to B2B perspective, and successfully launched a new marketing website targeting enterprise customers.
A quick change on the font made Cartonomy’s existing logo more relevant to their B2B perspective.
The Gibson font was chosen because it’s a sturdy and contemporary humanist sans serif family that fits pretty much any design application. It’s friendly, yet corporate.
Colors & Iconograpy
We created a new color scheme with some lighter variations, pops of color, and soothing corporate colors for a more rounded color palette and applied a colorful style to all iconography and illustrations.